Measurement details
This test measures page views and link clicks, with ad-source parameters, browser and operating-system categories, and country.
A random browser identifier is stored in your browser for up to 90 days. It identifies a browser profile, not your physical device or real identity. Disabling storage prevents persistent browser deduplication.
For each test period and ad source, repeat page views and repeat clicks on the same link are counted once per browser. Your browser stores event markers until you clear site storage; a new test period uses new markers. Separate opaque keyed-hash deduplication markers are kept by the measurement service throughout the active test period; markers from earlier test periods are removed after the 90-day retention window.
The measurement service converts your IP address and browser identifier into keyed hashes before writing analytics records. Raw IP addresses and raw browser identifiers are not stored in our analytics database. Records are retained for 90 days by default.
If a Meta Pixel is configured, Meta may collect information under its own policies. Following a questionnaire link opens Google Forms; information submitted there is separate from page-click measurement.